Audience Analysis

The Apple iPod Touch (iTouch) appeals to people of all ages and skill –levels through its technological advancements and

simple manipulation. With such features as a touch screen and the ability to recognize voice commands, this item may be

useful and fun for your little brother as well as your grandma. Simply put, if one knows what they are doing, this item may

serve a mini-computer; yet if one struggles with handling new technology, they may still be able to utilize its basic functions.

This so-called “mp3 (MPEG-1 Audio Layer-3) player” not only has the ability to play music, but can also play movies and

TV shows, display photos, surf the internet via a Wi-Fi (Wireless Fidelity) network, control iTunes, play videos from YouTube,

check your e-mail, display local, regional, national, and world maps, has Bluetooth capabilities, etc. Accordingly, people

coming from many diverse areas of interest are attracted to this device because of its broad capabilities. This item can do so

many different things simultaneously that virtually anybody can find a use for it. Teenagers can use it to listen to music, play

games, take notes in class, store their contacts, and share photos, and professional graduates can check e-mails, synchronize

their calendar, use its built-in calculator, look at this week’s weather forecast, and check the performance information for their

stock.

Since people of all interests, ages, and skill-levels are attracted to this product, I have a rather large audience that would

be interested in my review. My review would consider what is most important to them, it’s value to them as an individual;

starting at $199.00, this device is well worth its cost. Considering the average “mp3 player” sells for approximately $50.00

and the average computer sells for approximately $500.00, the combination of the two in a miniature size for only $199.00 is

without doubt a reasonable price. The fact that it can do so many things in so many different areas with new downloadable

applications coming out every day, this product is ideal for anyone with two hands.

My audience’s social needs include the ability to communicate. Because this product is capable of sharing photos and

other documents with comparable devices via Bluetooth, and can play multiplayer games with other iTouch users within a

proximate area, individuals may easily communicate with peers.

My audience would like to know this device’s abilities with relation to them, or in other words, how this product can help

them perform everyday functions. This is specific to the individual andm ay influence their purchase decision. To not know

this information would hurt my audience and turn them away from a future purchase because they would not be away of it

broad usefulness. To help keep up with the changing times, this product offers them monthly software updates to fix bugs

and improve software. It also offers detailed descriptions of applications, including screen-shots, before the individual makes

a purchase and provides thirty-second previews of songs before committing to purchase a song.

This product may make its users have more fun and be more productive. It can help individuals in school, at home, and in

the workplace. It can help someone express themselves as who they are and help them to become who they want to be.